Technology has dramatically affected all aspects of our lives. Technology has created a broad and deep cultural demand for direct, honest relationships with businesses. Consumer access to the information has all but eliminated the ability of business to control the message they want communicated.
Big River can help you market your business in the digital age through research, brand architecture development, consumer segmentation studies and SWOT analysis. We can help you refocus and manage your brand to new levels of coherence.
Big River can help you regain and retain the loyalty you’ve worked so hard to build. Through both traditional and non-traditional means, online and offline, we develop a comprehensive review of your brand position within the marketplace, including a complete competitive analysis.
Before embarking on creation of a new brand or changing your current brand strategy, understanding all of the market’s dynamics are key to creating relevant, consumer-driven initiatives that are unique to your specific set of challenges – and critical for brand success. We call it “customized knowledge.”
Multi-Dimensional Communication Strategy
The number of communication vehicles available to promote your message are plentiful, sometimes to the point of overwhelming.
- Segmented national cable
- Social and viral media
- Public relations
- Direct marketing
- Traditional advertising
- Mobile messaging
- The list goes on and on.
Big River can help you mix and match online and offline cross-channel mediums to achieve the desired measureable results. We know that real, valid measurements of what is getting customers to buy your product is critical to success of any integrated marketing campaigns.